Top 5 Brands regarding Automotive Design between 2015 - 2020. Brand #3
Personal opinion on the top 5 established automotive companies that are crafting their brand trough Design. This is not only about "The visual appeal" of their final products at all. Is more related to their Design process and the "weight" of Design in their corporate decision making agenda. 3 General Motors They used to be the biggest car company in the planet. But then things changed a lot with Toyota and VW Group catching up. A financial crisis came and they where in need to relaunch their product portfolio. But with a change in management they are now on track of very interesting times. You might think that taking good decisions is a must in every organization, but is no easy to move more than 2,500 designers at the same time to the same direction and provide them with resources and process to relaunch several vehicles worldwide. But they are doing it with no other thing than talented teams. These designers are working hard to take every brand of the group t...